Collaboration Valuation Tool

Influencer Details

Influencer Name

Platform

Followers

Engagement Rate %

Benchmark for this tier: —

Content Type

Number of Posts

▶ Actual Performance Data (optional, more accurate)

Actual Views per post

Actual Interactions per post

If provided, these override the estimated reach and engagement figures. Use average values from the influencer's recent posts, or actual data from a completed collaboration.

▶ Add Campaign Costs (optional, for ROI)

Influencer Fee $

Production Cost $

Product Value $ retail value of products provided

Results

Estimated Collaboration Value

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Valuation Breakdown ? Three independent methods estimate what this collaboration is worth. The final value is a weighted blend. EMV uses reach × CPM. Engagement value prices each like, comment and share. Market rate reflects typical fees for this influencer tier.

Key Metrics

Methodology

This tool estimates collaboration value using three industry-standard approaches, then blends them into a weighted average. Earned Media Value (EMV) multiplies estimated impressions by platform-specific CPMs derived from 2025–2026 industry benchmarks. Engagement Value prices each estimated interaction using published cost-per-engagement rates. Market Rate reflects median influencer fees for the relevant follower tier and platform.

Reach estimates use organic reach percentages that account for declining platform distribution (Instagram ~4–9%, TikTok ~8–18%, Facebook ~2–6%, varying by account size). When actual view and interaction data is provided, these override the estimates for greater accuracy and the confidence range tightens from ±20% to ±15%.

Sources: Influencer Marketing Hub (2026), IZEA State of Influencer Compensation, Sprout Social, Socialinsider, Shopify Influencer Pricing Guide, Meltwater, ContentGrip.

Awaiting input

Enter influencer details and click Calculate to see the valuation.